Sunrise Facets

Alex Monroe jewellery has always been designed and made to be worn, loved and treasured. Every piece tells a story - from the rescue mission by Alex’s daughters to save an ailing Bumblebee, or the hypnotic dragonflies flitting around Alex’s beloved Suffolk countryside to a quirky shrimp, inspired by early memories of afternoon tea by the sea.

We have been proudly hand-making jewellery using a mix of traditional and specifically developed techniques for 40 years. From the design process to finishing touches, all of our jewellery is handcrafted in England by our in-house team of expert jewellers, working in tandem with long-standing suppliers.

For special moments, proposals or anniversaries - whatever the occasion, our brilliant Bespoke Team are expertly placed to work with you to create heirlooms of the future in solid 18ct gold or platinum, in Alex’s signature, natural style.

The natural world has always been integral to Alex’s designs, so it is essential that we run the business with the protection of our planet at the forefront of our minds.

Alex is a huge advocate for keeping traditional skills alive, so from day one, we have always been committed to making our jewellery in England. This also gives us a much shorter supply chain, meaning our carbon footprint will be lower than brands relying on overseas production. We can also monitor quality control in a responsive manner, which alongside our in-house repair service, ensures jewellery is fixed and materials reused rather than scrapped.

We employ a wonderful team of people across our workshops, head office and boutiques who all play a part in bringing Alex Monroe jewellery to life.

Working closely with a small number of suppliers within the British jewellery industry, we are able to support fellow small businesses and ensure the ethical treatment of our jewellers and makers.

But we of course couldn’t do anything without you, our valued customers! No matter how many years we have been making jewellery, it is still always a pleasure to hear the stories of how much our jewellery means to you.

Alex and our design team follow their inspiration wherever it takes them, so our collections exist outside the world of fast fashion. We are not guided by trends or the desire for newness, so this intuitive approach to design combined with our unique detail, character and craftsmanship means that so many of our customers speak of their emotional connection to our jewellery. We continue to challenge the often throwaway nature of modern living and create pieces to be treasured for a lifetime.

After suffering economic collapse in Sri Lanka, our sapphire supplier Wennick–Lefèvre got in touch with us to see if we would help support their plan to purchase a power generator for their stone cutters, Sunrise Facets.

Power cuts were scheduled throughout the island, which meant that the team were often working from 7pm until midnight.

We are proud to have contributed 50% of the cost of the generator and that we could not only improve working conditions for the team but also pull together across the supply chain to support those in need. We have since visited Sunrise Facets in Sri Lanka, where we were given an extremely generous and warm welcome.

The first incarnation of the BAJ was born in 1999 after a report from the department for trade and industry painted a bleak picture of the jewellery industry; craftspeople were a dying breed with a lack of new entrants. Having always championed the skills within the British jewellery industry, working with the BAJ was a natural step for us. From giving talks, tutorials and individual support to students, we also collaborated with the Academy on a project focused on sustainability. For the last two years we have sponsored an end of year award for Commercial Creativity, and even employed several BAJ graduates as part of the AM team!

Our AM Helping Hand initiative ensures we support a diverse range of charities and organisations close to the hearts of our team, and customers. From collaborations for Great Ormond Street Hospital and Friends of the Earth to fundraising through bake sales and half marathons, holding online ‘Spotlight Sales’ to highlight lesser-known charities, or in response to current world events. We are proud to have been proactively raising funds for deserving causes since 2018.