Alex Monroe grew up in the 1970’s Suffolk countryside in an old, crumbling house surrounded by wild, tangled nature. He enjoyed a childhood rich with freedom and imagination - roaming through fields, forests and rivers and constantly crafting all sorts of interesting (and sometimes mildly dangerous) tools and inventions to accompany him on his adventures!
After moving to London to pursue his dreams of becoming a punk (!) Alex turned his making skills to jewellery, training at the School of Art, Architecture and Design. Post graduation, Alex Monroe was established as a business in 1986 - with the intention of creating originally designed jewellery, which was made by hand and well priced. Jewellery made to be worn, loved and treasured - values which remain unchanged to this day.
From the design process to the finishing touches, we have been proudly hand-making jewellery using a mix of traditional and specifically developed techniques for over 30 years.
We work closely with our suppliers to ensure that we are keeping any environmental impact to a minimum, whilst positively contributing to communities. Alongside this, we encourage them to follow suit, establishing long-term change across the industry.
Carbon has become the headline indicator for climate change, which is why we have taken ownership of our carbon footprint and are on a mission to reduce our emissions year on year.
Alex Monroe jewellery has always been designed and made to be worn, loved and treasured. Every piece tells a story - from the rescue mission by Alex’s daughters to save an ailing Bumblebee, or the hypnotic dragonflies flitting around Alex’s beloved Suffolk countryside to a quirky shrimp, inspired by early memories of afternoon tea by the sea.
Shop NowWe have been proudly hand-making jewellery using a mix of traditional and specifically developed techniques for over 30 years. From the design process to finishing touches, all of our jewellery is handcrafted in England by our in-house team of expert jewellers, working in tandem with long-standing suppliers.
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For special moments, proposals or anniversaries - whatever the occasion, our brilliant Bespoke Team are expertly placed to work with you to create heirlooms of the future in solid 18ct gold or platinum, in Alex’s signature, natural style.
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The natural world has always been integral to Alex’s designs, so it is essential that we run the business with the protection of our planet at the forefront of our minds.
Alex is a huge advocate for keeping traditional skills alive, so from day one, we have always been committed to making our jewellery in England. This also gives us a much shorter supply chain, meaning our carbon footprint will be lower than brands relying on overseas production. We can also monitor quality control in a responsive manner, which alongside our in-house repair service, ensures jewellery is fixed and materials reused rather than scrapped.
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We employ a wonderful team of people across our workshops, head office and boutiques who all play a part in bringing Alex Monroe jewellery to life.
Working closely with a small number of suppliers within the British jewellery industry, we are able to support fellow small businesses and ensure the ethical treatment of our jewellers and makers.
But we of course couldn’t do anything without you, our valued customers! No matter how many years we have been making jewellery, it is still always a pleasure to hear the stories of how much our jewellery means to you.
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Alex and our design team follow their inspiration wherever it takes them, so our collections exist outside the world of fast fashion. We are not guided by trends or the desire for newness, so this intuitive approach to design combined with our unique detail, character and craftsmanship means that so many of our customers speak of their emotional connection to our jewellery. We continue to challenge the often throwaway nature of modern living and create pieces to be treasured for a lifetime.
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After suffering economic collapse in Sri Lanka, our sapphire supplier Wennick–Lefèvre got in touch with us to see if we would help support their plan to purchase a power generator for their stone cutters, Sunrise Facets.
Power cuts were scheduled throughout the island, which meant that the team were often working from 7pm until midnight.
We are proud to have contributed 50% of the cost of the generator and that we could not only improve working conditions for the team but also pull together across the supply chain to support those in need. We have since visited Sunrise Facets in Sri Lanka, where we were given an extremely generous and warm welcome.
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The first incarnation of the BAJ was born in 1999 after a report from the department for trade and industry painted a bleak picture of the jewellery industry; craftspeople were a dying breed with a lack of new entrants. Having always championed the skills within the British jewellery industry, working with the BAJ was a natural step for us. From giving talks, tutorials and individual support to students, we also collaborated with the Academy on a project focused on sustainability. For the last two years we have sponsored an end of year award for Commercial Creativity, and even employed several BAJ graduates as part of the AM team!
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Our AM Helping Hand initiative ensures we support a diverse range of charities and organisations close to the hearts of our team, and customers. From collaborations for Great Ormond Street Hospital and Friends of the Earth to fundraising through bake sales and half marathons, holding online ‘Spotlight Sales’ to highlight lesser-known charities, or in response to current world events. We are proud to have been proactively raising funds for deserving causes since 2018.
Our Charity Initiatives
In response to feedback from the Black jewellery community about the challenges, discrimination and racism they faced in the jewellery industry, we provided sponsorship to support 16 UK based Black jewellers who became known as the Black Jewellers Collective. The aim of the project was to progress the careers and brands of the jewellers, alongside representation in the industry.
We collaborated with SevenSix Agency on a practical training and support programme in publicity and marketing, culminating in a Press Preview at Mortimer House in London.
To acknowledge that so many members of the AM team have causes, charities or projects close to their hearts, all staff have two paid volunteer days a year available to help where they can. So far members of the team have offered help in a variety of ways, from gardening and fundraising at local primary schools, assisting homeless people towards employment, and checking in with potentially lonely people for regular chats.
Whilst we design, manufacture and sell beautiful jewellery - we are really all about people! We employ over fifty people across the business, several of whom have been a part of the company for over ten years! Diversity, creativity, and individuality are at the heart of our values and are reflected in our wonderful team of people.
Discover more about job opportunities at Alex Monroe and the exciting benefits we offer.
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